Marketing and Advertising – Similarities and Differences

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing is the whole package and advertising is a component.

Advertising is an important element of the marketing strategy and probably the most expensive. Advertising is about sending messages about a company, its products and services. Advertising also includes putting together a series of methods to target viewers and interest them in becoming customers. Advertising includes placing ads, deciding what media to use, the frequency and the time the ad will run. Different types of media are used to distribute the ads. TV, direct mail, newspaper, Internet, emails, radio, magazines, text messages, flyers, billboards, etc. are among the different media used to distribute ads. Different media for different businesses, not all media is for everyone.

Advertising is simply a part of the marketing mix. The other parts include product research, product design, media planning, public relations, product pricing, customer satisfaction, customer support, and the list goes on and on. All these elements work independently but they all work towards achieving the goals and objectives set by the company, sell products or services and build market reputation. Advertising alone will not produce results and copying what others are doing will certainly fail. What works for some does not necessarily mean that it will work for others.

Advertising is not effective if proper research was not followed. Research is the understanding of needs and expectations of the clients. Designing of the product comes next and can be time consuming. Followed by advertising and sales. Marketing puts everything together as it creates strategies to succeed.

Advertising can become very expensive and worthless if not done properly and if important steps are not followed. Branding is important, but a logo does not guarantee sales, a logo represents the values and the reputation of a company and it takes time to build and to be recognized. Small business owners have to first invest time and money in knowing their clients, finding out their expectations and educating them. After getting to know their clients and building aggressively a database then they should engage in advertising and promoting their products and services. A complete marketing campaign will in this way be successful and generate sales.

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The Critical Importance of Recreation For Senior Citizens

As our population ages, there is increasing emphasis on teaching and learning lifelong recreational skills. Research has shown that recreation is an important part of an individual’s social behavior. Recreation plays a critical role in the lives of older adults by contributing to an improved quality of life. People who participate in recreational activities as senior citizens report significantly more life satisfaction than those who do not.

Physical recreation is especially important. Engaging in physical activity reduces almost every risk of disease, including heart disease, high blood pressure, colon cancer and diabetes. Participation in recreational activities improves mental health, as well. Again, research shows that older individuals who participate in recreational activities have better coping behaviors in response to stressful life events and daily frustrations. They learn that social support is important, and available, through these activities.

Unfortunately, we have come to view our older years as a time of diminishing activity and social interaction. As a result of these expectations, aging folks often assume they are incapable of recreational activity or that it will not be available to them. They often cite scarce financial resources, lack of transportation or declining health as reasons for avoiding these important activities. Although there is some validity to these concerns, we often overlook the increasing resources that are being dedicated to wellness among senior citizens. Some of these resources are:

  • Travel programs. Fees are usually required, but deep discounts for seniors are often available.
  • Volunteering. Seniors bring valuable experience, wisdom and compassion to others
  • Elderhostel. A world-wide travel program bringing affordable adventure and learning to seniors
  • Theme parks. Senior days! Special entry fees!
  • Entertainment and arts. Museum and theatre tours often provide discounts and transportation to seniors
  • Local parks and recreation programs. Great outdoor activities
  • Community Gardening. Check with your local parks and recreation office
  • Senior citizen centers. Free or reduced price meals and more!
  • Book clubs. Reading and socialization are a potent therapeutic combination for the brain

It is important for senior citizens and those who care for them to seek out recreational activities even at this time when they may be reluctant to do so. Research indicates that seniors who participate in these kinds of activities tend to remain active once they begin.

Western cultures sometimes view their aging populations as economic and social liabilities. In fact, when they are nurtured, they become assets. Recreational activities can provide help and motivation that seniors require to enable them to contribute their valuable time and wisdom in return for that nurturance.

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Royal Caribbean Vs Regent: Choosing a Contemporary or Luxury Cruise

Since the cruise market emerged in the 1970s, options for a vacation have grown. Do you stick with a standard, or “contemporary,” cruise? Or, do you take advantage of all-inclusive package deals offered by luxury liners? Or, as river cruises are now a popular option, do you prefer the slower trip that spends more time in each port?

Essentially, the choice all comes down to the traveler – the type of trip and features he or she wants. Nevertheless, contemporary and luxury liners both have advantages.

Contemporary Cruises

While not the first liner, Royal Caribbean embodies the contemporary cruise. This particular brand consists of more than 20 ships, including two of the largest in the world, and also encompasses Celebrity Cruises as its upscale traveling experience.

Royal Caribbean’s larger ships mirror the amount of activities contemporary cruises offer. Baseline activities and entertainment covers spas for relaxation, gyms and other recreation facilities, evening shows, nightclubs, and multiple onboard restaurants. The sheer possibilities resulting from such combinations have created the “freestyle cruising” experience, one that, beyond the standard features of a ticket price and itinerary, a traveler can create alone.

Larger ships, as well, have resulted in expanding activities on board. Beyond the basics, a contemporary cruise may include nightclubs for all ages, restaurants for a larger range of taste buds, rock climbing walls and other high-level recreation options, and multiple slides and water activities.

The variable, freestyle, or a la carte cruise experience is often within the budget of many travelers and extends past activities. Such a cruise, be it in a Royal Caribbean or other contemporary ship, involves rotational or open dining, rather than the fixed schedule of years past.

Additionally, contemporary cruises are said to have more family-friendly features on board, be it activities and dining specifically for children or even child care run by experienced professionals.

Luxury Cruises

If Royal Caribbean liners represent the contemporary cruising experience, Regent Seven Seas Cruise is the apex of the luxury market. Considered one of the top-rated cruise lines, Regent consists of a small fleet – just three ships – with each vessel holding 700 or fewer passengers. The experience onboard, however, is considered more spacious and lavish, with personal service and gourmet food a top priority.

Part of luxury travels is the educational experience. Aside from excursions in each port, as well as trips going to less-traveled destinations, luxury cruises often include lectures and demonstrations, as well as other enrichment opportunities.

An aspect of Regent and other luxury cruises is all-inclusive deals. Tickets, while priced higher, cover the cost of not only food, a stateroom, access to pools and gyms, and entertainment, but also complimentary beverages, tours at ports, airfare, and hotel stays.

Travelers should keep in mind that luxury cruises are typically geared toward adults. Although activities may be on board for children, the full experience is designed with the adult traveler in mind.

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Thailand Tour Packages

Thailand lies in the heart of Southeast Asia and surrounded to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and the southern extremity of Burma. Thailand is a kingdom, a constitutional monarchy with King Bhumibol Adulyadej, the ninth king of the House of Chakri, who has reigned since 1946, making him the world’s longest-serving current head of state and the longest-reigning monarch in Thai history. Nowadays Thailand is experiencing fast economic growth because of Thailand tourism and famous tourist destinations such as Pattaya, Bangkok, and Phuket.

Thailand Tours are known for Thailand’s breathtaking natural beauty, inspiring temples, and the most excellent beaches of the world. Thailand is one of the finest, most reasonably priced tourist destinations for a seaside vacation. The beaches and islands of Thailand offer an amalgamation of excitement, exotic locales, recreation, entertainment and leisure that one wish to have during their Thailand tour packages. Thailand provides something for every kind of traveler on his /her vacation to Thailand, from Stupa-studded Mountains of Mae Hong Son to the limestone islands of the Andaman Sea, from dance clubs of Bangkok to the serene villages. Select some of Thailand’s most exotic tourist destinations and experience those with our service on Thailand tour packages which are perfect and suitable for every pocket.

Thailand is frequently referred to as a golden land, not because of the availability of any precious metal buried underground but because the country gives off certain lustre, be it the fertile rice fields of the central plains, white sandy beaches or the warm hospitality of its public.

Ranked amongst the world’s most fashionable vacation destinations, Thailand is a wonderful travel destination one should not miss. Whatever the age, infants to juniors, teens to adults, parents to seniors, the spectacular Thailand tour packages will leave everybody with a mind full of happy memories. In Thailand almost everything is available to make a Thailand tour package to please all tastes and lifestyles.

The cool season time in Thailand starts from November until the end of February. With its low humidity, comparatively low temperatures and clear skies, the cool season is the best time to go for a Thailand tour package, though regular days of high 20s and low 30s might make you wondering just who came up with the term ‘cool’. It is also the peak tourist season time in Thailand, so expect lots of new friends at the more fashionable tourist places like the islands and major towns.

While Thailand’s pleasant year round climate, impressive scenery and remarkable architecture are deservedly famous, its welcoming people and rich culture are equally fascinating. You will definitely get a priceless and educational insight into the wideness of Asian life as it produces the senses with a tremendous wealth of traditional customs, cuisine, music, dance and art. Far from a hassle, you will experience sight and sensations that most seasoned travelers only dream about touching. Drive off on a verdant tropical fairway at the various internationally designed golf courses, or be peacefully pampered within the ambient setting of a sumptuous spa. Submerge to the deep as you snorkel over colorful coral reefs swarming with vibrant sea life.

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Things To Look For And Consider When Buying A New Pool Table

There are various sizes, styles, and types of pool tables for sale which makes finding the ideal table for your needs easy. Someone looking for a pool table for a home bar or a games room will likely have a different set of priorities to those of someone looking to equip an entertainment venue such as a bar or a social club.

Indoor or Outdoor

While indoor pool tables are by far the most common – and the only feasible choice for enthusiasts or players of a higher standard of play – outdoor pool tables are readily available and provide a cost-effective and durable entertainment solution for business owners.

Outdoor tables are fitted with a waterproof felt and a body construction that is designed to deal with varying weather conditions (rain in particular). This waterproof table surface typically delivers a game speed faster than that of an indoor table which may not suit everyone.

Establishments such as bars or youth clubs with an external area are a great place for an outdoor table, with the robust build and material quality making them ideal for situations where players may not take as much care when using the table as is often the case in a bar.

Indoor tables use a table felt that delivers a higher standard of game play. In the home it is often as much a decorative addition to a room as it is a source of entertainment, while in a pub on an evening you will rarely find a pool table without a crowd of people around either playing or watching.

Game Style

The 2 most commonly played styles are 8-ball (spots and stripes, yellows and reds) and 9-ball. While either game can be played on any pool table size, official competition sized 9-ball pool tables are much larger (7ft, 8ft and 9ft) than those used for 8-ball (5ft, 6ft and 7ft), with the balls themselves also being larger and heavier.

If you are looking to play both 9-ball and 8-ball (or other variants such as 7-ball pool) then you will need to ensure that the balls provided with the table are the spots and stripes style (which are also numbered) instead of the red and yellow which is more prevalent in the UK and other parts of Europe.

Other Features

Ball pockets will either retain the balls (requiring each pocket to be manually emptied after a game) or funnel them internally through to a central ball collection area (automatic ball return). Tables that feature an automatic ball return will usually return the cue ball to a different section of the table to the rest of the balls.

Included accessories should include at the least the pool balls and triangle, but will usually also consist of 2 playing cues and chalk. Before ordering any table it is worth double checking exactly what accessories are included in addition to the style of balls as previously mentioned.

If your home or business isn’t blessed with enough space to accommodate a pool table full-time then a folding pool table could be the solution. The folding mechanism involves rotating the playing surface into a vertical position, with the hinged legs at one end folding down, and those at the other end incorporating wheels to enable the table to be easily moved around while in this position.

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Benefits of Consoles to the Society

The advancement of console devices has seen a wide application of the gadgets in various areas. Although initial design of consoles was meant to only entertain people who like video games, this aspect of the console devices is slowly fading away. These devices are today used not only as game playing gadgets but also communication tools. The following are the benefits of consoles to the society;

Entertainment and recreation

Recreation of the body and mind is something, which people are always seeking. With the busy lifestyle people are leading, their body and mind is fatigued and need to be rejuvenated often. Recreating the body and mind offers new energy reserves and provides wellness of the mind. Consoles have the ability to entertain people from the young to the old. Modern consoles are internet enabled and this means that users can stream music online. The users can listen to their favorite music and TV shows among other programs on the internet.

Educational benefit

When game-based learning approaches are properly connected to children’s interest, knowledge and skills, they can help children acquire new skills and knowledge easily. Consoles can be used as tools of harnessing children’s current culture. Gaming is an important part of pupil culture and it needs to be recognized by educational systems and harnessed for the benefit of engaging pupils in their learning experience.

Motion images and pictures help stimulate the learning experience of child unlike text books. With the console games, they can help engage and motivate children. The games can also be used in schools to prepare children for future life. Game design is a major employer in the job market and preparing pupils and students for the game-based careers is a good way to nurture their talents.

The role of consoles in children with autism

Autism is a disorder of neural development and it is mainly characterized by impaired social interaction, and communication. A child suffering from autism also shows restricted and repetitive behavior. Some console games have been designed specially to aid children with autism improve their speech and social interaction.

Communication

Modern consoles are ideal communication tools. They have features such as Skype and Wi-Fi internet connectivity. This means that people can make calls, send emails as well as text messages to their friendly, business associates as well as work colleagues. Moreover, the consoles can be used for business applications such as online shopping and internet marketing.

In essence, the use of consoles has diversified and today they are more than just game playing tools. They help young people learn. They help children with autism in developing their neural abilities such as speech and social interaction. However, one aspect that poses a challenge to users is the amount of inbuilt memory space. The consoles have a less memory capacity meaning that not much information can be stored. The use of r4 card helps in storing important data and information of the users such as music files, emails content, games, TV program episodes, and movies.

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History Of Karaoke

?Always keep a song in your heart – it’s like karaoke for the voices in your head?

-Robert Fulton Abernethy

Music has been part of the development of every culture in the world. People had few forms of entertainment and song and dance were the biggest among them.

Karaoke came into existence in Japan in the early 1970?s when a group of businessmen asked popular nightclub performer Daisuke Inoue to make recordings of his songs for their entertainment. Since what they were really interested in was singing along, these businessmen also asked him to remove the singing from the songs and then display the lyrics. With some insight, Inoue realized that this could actually be a good business opportunity and he invented the first karaoke machine. This was actually a tape recorder that allowed people to play a song after accepting a hundred yen coin. Moreover, Inoue did not sell these tapes; instead, he rented them out. Although this amount was entirely too expensive for the Japanese, the trend caught on.

Karaoke started as supplementary entertainment, the kind placed as an alternative to drinking and eating. Machines were placed in hotels, parks, and restaurants for this very purpose. It took a few years for karaoke to come into its own, and when it did, it took an inescapable grip on the populace. The first sort of karaoke bars was a small booth with a karaoke machine and was referred to as a karaoke box. This could be rented on hourly basis to small groups for private entertainment. These developments took place even before karaoke had become popular recreation in western nations and karaoke boxes continue to be popular places in Japan. The karaoke bar, in its modern form came in to being when karaoke finally reached the west. The trend spread like wildfire. Soon, nightclubs, lounges, cafés, and restaurants in the US and Canada had shipped in karaoke machine for customer entertainment.

The latest karaoke machine use all sorts of media formats to play karaoke music. There are VCD and DVD versions that have become popular for household entertainment as well. Daisuke Inoue won the IgNoble Award in the year 2004 for ?providing an entirely new way for people to learn to tolerate each other?.

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10 Ways How to Impress a Girl – Pick Romantic Cruise

The idea of going for a romantic cruise package is the best idea to impress the girl for a romantic date. The cruise trip has everything which can impress a girl easily.

To impress a girl, the element of surprise and creativity plays a very important part and this can be achieved easily by offering the package of cruise trip to a girl.

Just the idea of cruise trip is enough to make the girl thrill with joy. It is so because cruise date would be completely a new concept for her. She will anxiously wait for the day when she will board the cruise liner.

The cruise trip lasts for few days to few weeks and this provides the girl enough time to get closer to the man.

The various recreation and other entertainment facilities will keep the girl occupied and she can enjoy these services with her man.

The separate cabin is just what she needs to spend the lonely hours with the partner. Such wonderful situation may even start the intimate relation between the dating partners.

The experience of world class luxury treatment in cruise liner would surely make her feel like living in any royal palace or something like that. She would be impressed with the man for taking so much trouble to please her.

The money spent on romantic cruise package would show the financial status of the man because a girl always wants a financially sound partner.

The watching of sun rise and sun set on the romantic cruise deck holding each others hand; always have romantic touch in it.

The discotheque and karaoke on board will impress the girl as she can dance and sing whole night with her date.

It is also fun to watch world class shows on the cruise with the dating partner.

There is no better way to impress the girl than offering her a romantic cruise package for the date.

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A Startling Fact About PlayStation 4 Uncovered

In terms of PlayStation 4, it doesn’t receive any better. PlayStation is an outstanding gaming system that gives you unlimited fun, higher excellent graphics and wonderful gaming capability. It is definitely one of the top competitors for game consoles today. It has an extremely impressive on-line multiplayer platform.

Whispered PlayStation 4 Secrets

Gaming consoles are among the best entertainment tools offered and lots of people buy one for their home. Online gaming is among the finest PlayStation features. For lots of people, video gaming is not only a pastime, but it has turned into a lifestyle so gamers expect more in it. Moreover, avid gamers who don’t need to purchase certain games can elect for PS4 deals that include a selection of player cards and patches that allow them to appreciate their gaming experience in the ideal manner possible. It is ideal for new gamers, pro-gamers, and those who have zero gaming experience in any respect because it’s a multi-useful console!

Make sure to find out what games you want to buy before you choose a console. The games on each and every system have various ratings much like movie ratings. Furthermore, it has a very good group of games since the very first PlayStation was launched. Therefore, if you prefer to completely delight in these games, go on and put money into a console. If you adore dystopian-themed games, here is a list of some magnificent games.

PlayStation 4’s internet play is entirely at no charge. Video game consoles are an extremely prevalent gadget in most homes across the nation. They have been around for decades, and they have been a constant source of entertainment and recreation for people of all ages and nationalities. You have the capability to play games on it and watch your favourite movies. The games for PS4 are much more expensive when compared with past versions and you may not merely choose games randomly if you aren’t a son of a company tycoon. As a player, you have to learn a couple of things before you begin playing PS4 games. Renting PS4 games is among the very best ways to receive your hands on all the games which you want.

What Is So Fascinating About PlayStation 4?

If PlayStation network servers are overloaded, wait for some time and connect again. The PS4 web browser also has other terrific options like a history button so you can return to those prior pages of importance effortlessly. If you’re searching for a simple means to use the internet browser, then this guide is simply for you. There’s some fantastic software which you may come across online, and a little bit of searching for turning your PS4 into a computer gives you tons of results. It is not going to jeopardize the entire system since it features the procedure for the goods. A huge issue with the PlayStation 4 was the cost of the software necessary to produce games for the machine. As an issue of fact, there’s a fix for virtually every problem your PlayStation may encounter later on.

The console is extremely handy in operation. It’s all up to you whether to purchase the console. The maximum console of all of them is the PlayStation.

The console doesn’t only offer you terrific games. Additionally, it has some other qualities that will improve somebody’s lifestyle. Anyway it’s still a decent console. The console involves a 500GB hard drive for extra storage that could be upgraded. It’s quite annoying as you can’t conduct anything by means of your console and you can’t get around the monitor. The game console is chiefly controlled and manipulated with a controller. The new controller is much more comfortable, regardless of the hand dimensions and is far more precise. The DUALSHOCK two analogue controllers include pressure sensitive buttons.

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Braum’s Ice Skating Rink in Oklahoma City

Winter brings with it numerous opportunities for fun and recreational activities for everyone. If you are looking for a winter workout in Oklahoma City, Braum’s Ice skating rink in front of the Civic Center Music Hall, Downtown is the best place to visit.

Exciting Features of Braum’s Ice Skating Rink

The 62 by 150-foot rink is said to be one of the largest outdoor rinks in the Southwest. This means the rink has increased its size by 50 percent compared to the year before with an intention to accommodate more visitors and give additional space for skaters to show off. The entertainment stage of the rink offers a host of activities such as singing and dancing. On special nights you get to enjoy with Santa, as well. All these add to the festive mood of December. Participants can visit the Braum’s Ice Rink Café for coffee, soda, hot cocoa, hamburgers, hot dogs, and ice cream.

Important Things to Know About Braum’s Ice Rink

The skating season starts from November 25 and runs through January 1. All these days the rink is open from noon till 10 in the night. Braum’s Ice Rink is also open during Christmas Eve and Christmas Day, the same hours. For skating, you can bring your own skates or get shiny new skates for rent from the rink. Skates are available in all sizes. If you rent the skates, the ticket rates may go up to $8, otherwise, you need to pay just 5$.

Additional Entertainment Activities in Oklahoma City

Besides giving room for ice skating activities, Braum’s ice skating rink in Downtown, Oklahoma City offers a range of other entertainment activities which include snow tubing at the Brick, evening cruises on Bricktown Water Taxis, boating near The Oklahoman Christmas tree and much more. Many of the hotels in this place offer their guests special shuttle services to all interesting locations.

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