Elements Making Up A Wonderful Design

Design is a very important component of a structure, whether it is a commercial, a home, an office space, or a building. This element is not just crucial to people looking for a great place to stay in if they visit or decide to live abroad but also to international real estate companies.

What Makes An Amazing Design

Color – This is among the most important ingredients of an excellent design. A competent designer or architect knows exactly how to match as well as make colors seamlessly blend with each other harmoniously. Some designers just stick to 3 or 4 variations; however, some just choose to make their intentions more vibrant by utilizing as many colors as they possibly can. Among the stylish colour scheme being used nowadays is “flat”. This is a type of shade wherein flat colors set a calmer and lighter mood to a complex setting. In fact, most houses have these advanced designs.

Dimensions – Another important trait of an excellent design is the shape and size of the house because it’s where the use of space comes into play. Most people think that if a designer leaves an empty space in an area, it’s not well thought of. The truth is that this is a great way of maximizing a cluttered interior. In fact, a skill that only experience can teach is how to position items in a structure. Knowing what will fit inside will actually include several factors like the number of items, the dimensions of the furniture, and which parts of the property must contain them.

Symmetry – Some people strongly believe in the concept of balance. On the other hand, there are some who see unevenness as symmetry. Regardless of which you believe in, the element of proportion is a very crucial factor that must be considered during the planning phase. Bear in mind that even if people see symmetry as more advantageous than an artistic characteristic, it can still be turned into a more impressive design. Real estate owners with pre-made furniture as well as appliances can greatly benefit symmetry since most interior layouts can conveniently and easily fit them.

These are just some of the crucial elements that make up an awesome design. It is very crucial for you to look for a real estate builder with the experience and expertise in the field. This will make sure that you will have a creative and functional design.

Posted in Uncategorized | Leave a comment

Spanish Colonial Eclectic Design

An old colonial home with a refined taste and a hint of nonchalant vintage charm. Blending old rustic patina doors and fresh clean lines, a mix of antique and modern, results in an exceptional curated home that is stunningly eclectic and beautiful.

Renovating an old Spanish 19020s home completely inside out, yet preserving every original detail such that the character of the home stays unchanged was my husband’s dream. Updating the kitchen and the bathrooms and all the wiring and plumbing but keeping the original hard wood floors and making it functional to our needs is a challenge that my husband took on. We opened the spaces, knocking down walls that were not needed, making the living room the focus of the house. Adding texture and stucco and several coats of finishes took almost a year to get the look we were after.The arched doorways were accented with old Indian arches and a beautiful entryway, we placed two antique columns with stone bases giving a grand old world look. 200 years old Indian gates were used as garden gates, their arched shape and fantastic medieval design played against the rustic look of the house. We kept the tiles all original, along with the arches that are the highlight of Spanish architecture. The doors had to be replaced so we ordered custom door panels from India with beautiful carvings, each bedroom had a unique opening giving the house a stunning statement of design. The headboard in the bedroom was created with old Indian doors and the carved nightstands with hints of color gave the perfect element of eclectic design.

The rustic armoires in the kitchen sit amicably alongside the Spanish styled architecture, all set against eggshell white walls. A huge dining table, custom made from old doors gives the farmhouse rustic eclectic ambiance perfect for family dinners. Natural light plays with the old wood patinas through the large, open windows and archways, flooding almost every room with its energy. The vintage rustic style coffee tables and oxcart benches complement the fresh modern steel appliances and bring a clean feel into the space.

In the entry way with its old brick tiles sits a damchiya, an old Indian colorful chest with mirrors welcoming guests with its energy. A bouquet of dried florals sits atop the chest, and beside it is a huge floor mirror made from an old arch. The carved floral and paisley design accents blend perfectly with Spanish eclectic style. The charm of a restored Spanish home from the 20’s and decorated with vintage furniture and architecture is the gift that my husband gave us!!

Posted in Uncategorized | Leave a comment

Seeing the Light: Why Lighting Matters in Interior Design

Light has intrigued man since the dawn of time. Without light, there is no color. In his quest for the control of light, man supplemented daylight with an array of artificial devices. What started out as tallow candles and gas lamps in the early centuries evolved into to a plethora of light sources powered by electricity, chemicals or combustion in the modern day. While the physical attributes of light fixtures contribute to the design of a space, the intangible aspects of the light they emit are more far reaching.

In order to understand light and how it affects color, one needs to know that color perception is the result of the eye seeing a specific reflected ray of color. A carpet appears red only when all other colors of the light spectrum, with the exception of red, are absorbed by the flooring, allowing the eye’s sensors to receive the reflected red light.

Lighting essentially determines color. Different types of light accentuate different areas of the spectrum: the red carpet viewed under cool fluorescent light with a heavy blue-green spectral distribution will look dull and lifeless, while it will look warm and vibrant under an incandescent fixture. Color selections by remote often lead to surprises because of the project site’s specific orientation to the sun and lighting conditions. To minimize the problem of color shifts, it is imperative to view materials on site, under the lighting expected for the installation.

The lighting design concept which advocates creating “pools of light” in a space is especially germane amidst our current focus on energy conservation. By accentuating key areas through a combination of brighter colors and higher illumination levels in a relatively dark space, the eye is drawn only to areas deemed important to the design solution. Another approach, stemming from a more practical standpoint, is to create “layers of light”. In this instance, lighting in a space is controlled by separate switches and dimmers so it can be lit either in sections, segregated by task, or in its entirety. This avoids over-lighting and allows for flexible lighting control. Carefully deployed, one can create a sense of drama, ceremony and cadence through these lighting techniques.

Darkness, the antithesis of light, is an important element in lighting design. Shadows not only help define a space, but through contrast, expand the sense of scale and emphasize the sculptural quality of any object being illuminated. Thoughtfully applied, they can be an effective remedy for awkwardly shaped spaces. Alternatively, should the perimeter of a room be illuminated, the space psychologically appears to be bigger and more relaxing to the occupants.

Additionally, good interior design should provide adequate lighting. The amount of light needed must be determined in conjunction with the task and visual acuity of the user. As human vision starts deteriorating after age 40, the baby boomers will be driving the need for more efficient lighting as they require increasingly brighter environments.

Regardless of the lighting source, the general trend is towards eco-friendly lighting fixtures that are energy efficient and sustainable. Despite improvements in LED lighting technology, fluorescent and incandescent lamps remain the dominant choices for interior lighting applications. LED lights are still primarily used in landscape lighting as issues of cost, lamp quality and color rendering have prevented mass adoption. However they are poised to become a significant part of the market in a few years when innovation and demand create light bulbs that are cheaper and brighter with more color choices.

Improvements in the color rendering of standard cold white fluorescent lamps have given rise to a wide range of products such as full spectrum, deluxe warm white and cool white light bulbs. Additionally electronic ballasts now allow easy dimming while alleviating the issues of lamp flicker, making fluorescents a more attractive lighting option. With their efficient light output and low cost, they remain the most economical way of providing uniform, shadow frees lighting over an extended period of time.

On the incandescent front, low voltage tungsten halogen lamps remain popular as they produce a brighter, whiter, more efficient light than conventional incandescent bulbs. The halogen lamp’s compact lighting source makes objects like glassware, mirrors, and gems sparkle and come alive. Although light from a halogen lamp warms noticeably when dimmed, the lamp life is extended significantly, thereby delaying its inevitable trip to the landfill.

Advances in lighting products have enabled designers to create more dramatic interiors that are responsive to the functional needs of the user. A successful design can modulate the quality and quantity of light to address the users’ psychological and physiological needs. Indeed, lighting is one of the most powerful elements of interior design. It is the Rosetta Stone that allows our eyes to see and interpret the world around us: without which will be a built environment devoid of color, contrast, and interest.

Posted in Uncategorized | Leave a comment

Educational Logo Design – An Emblem of Pride and Achievement

Some people may think that it is imperative for educational institutions to have an effective logo design as it's a place of learning, there is no need to brand and market a school, as education is not a product to be sold. While I agree with the latter half of that statement, I strongly disagree with the rest. Education is definitely not a product, but Educational Institutions definitely require a strong brand identity. It is not just about attracting more customers (or in this case students) it's about evoking feelings of pride and belonging. It is an emblem of learning for everyone associated with that specific institution and thus makes a logo design not only symbolic but nostalgic.

Logos are printed across t-shirts, jerseys, sweatshirts, hoodies, hats or pens which students wear with pride even after their graduation. These souvenirs are a reminder of the time a student has spent at the university / school / college so there is a strong emotional connection that's involved when it comes to a Logo Design. It brings together the school's alumni, students, teachers, staff and community. It has been considered to be an unbreakable bond of unity for the university / school / college students. A good and effective logo design portrays feelings of dignity, pride, history, legacy, accomplishment and courage.

A well thought out and crafted logo reappear many things such as:

– How students feel about their school / college / university?
– How staff sees the Mission and Values ​​of Your Institution?
– How student's feels connected to their school even after graduating by looking at the logo?
– How community members unite with the institution?

Color Scheme :

Education Logos are often inspired by the nature of educational institutions and the academic level it caters to. Kindergartens and Preschools usually opt for bright colors like sunshine yellow while a University would display a calm demeanor and thoughtful colors in their logo like Maroon and Navy Blue.

Logo Graphics :

There are various image formats that we see in majority of logo designs like a School or University's Crest imprinted on Pencils, Books and basic stationary hence portraying discipline for current students and recurring memories for alumni. Recently we have seen a trend of educational institutions incorporating the school's history or its specialties within their logo; for instance the Penn State Logo shows a mountain lion, which was once common in Pennsylvania.

Emotional Aspect :

A logo of your school / university / college triggers memories. People or students can identify the school just by looking at the colors. It instills a sense of pride and achievement amongst present students, evokes nostalgia in former students and inspires the future ones. It serves as an identity for each student and it stays with them throughout their lives, boosting their confidence when necessary, hence it is paramount that a logo design must be developed with the educational institution essentials and also reflect on its past, present and future.

Posted in Uncategorized | Leave a comment

Features That One Should Look for in a Good Web Design Company

Today, every company, regardless of their product or service, relies on a good website. A good website is a very effective medium to reach one's customers and leads, so that one can catch their attention and also communicate with them for possible lead conversion.

To reach these goals, one needs to get a good website and a good website can be built by web designers. One needs to hire a good company for this job so that the website design and infrastructure can be standardized. They need to make sure that the website is user-friendly, have a clear interface with smooth navigation. Also, they need to make sure the site is search engine optimized so that it ranks well on the search engine.

There are various features that a web designing agency should have, some of them are discussed below.

Experience

A good firm should have experience in the niche market so that one can be assured of good service from their end. A good experience means they can understand one's requirements and can handle various demands that a client makes of them.

Tools and techniques

Any kind of job requires knowledge and appropriate tools and techniques, and web designing is no different. A web designing company should have a proper set of skills to handle a project and should know how to strategize a project. An expert will always be ready to explain their process and also will be happy to take suggestions from the client's end.

Reasonable pricing

A good web designing agency will always put up honest and competitive pricing. Before searching for a web designing company, one should always have a clear idea of ​​the budget. A budget will help one to narrow down the choices.

Good portfolio

A good and experienced web designer is the one who has worked on various projects before. One should always ask for a detailed portfolio of their previous work so that one can get an idea of ​​the agency's experience and expertise. Having a good track record from the past clients means one can trust the firm with their services and thus will not gamble on inexperienced designers.

Range of services

A web designing company should be providing other web services too other than just web designing. There are various additional services like SEO, content creation, website maintenance, social media campaigns, etc. All these services are highly important for making a website effective so that it can attract more visitors.

Flexibility and communication

A service provider should be capable of listening to their client's demands, however, they should also be clear about what can be done and what cannot be achieved. Clear communication is the key to a healthy client relationship so that one can make sure of what to expect and what not to. Also, the service provider should be flexible so that they can alter any kind of aspect of the website when needed and adapt accordingly.

Posted in Uncategorized | Leave a comment

Web Design Trends for 2018

Recent years have revealed some of the most stunning website designs since the dawn of the internet. Be it non-traditional navigation or mind-blowing imagery, we’ve come a long way. But as the landscape evolves, popular trends change in web design… like in all creative arenas. Indeed, much has changed and will continue to change. So what will be the web design trends for 2018?

Website design concepts in the coming year will offer interactive animations, chatbots, intuitive assistance and more rich experiences. Technologies like virtual reality, machine learning, and voice recognition are now advanced enough to be mainstream. You can expect streamlined, clean, and no-frills. Simplistic designs that don’t overload the senses, and leave room for those new technologies to entice the online visitor.

Priority On Mobile Browsing

In 2018, design concepts and engineering for mobile devices will take precedence over desktops, notebooks, and other gear. While this won’t make headlines, cell phones and tablets have recently taken over as the choice equipment for online browsing. A fundamental in the coming year will be Mobile Performance (or digital experience optimization), so 2018 will see innovations to the functionality on cells and tablets. Things we’ve never seen before, on any medium.

A Sleeker, Cleaner Layout

In recent times, designers started creating sleeker, cleaner website concepts for better browsing performance. Image-heavy pages are slow to load and frustrate visitors. Simplicity will be elevated to a whole other level in 2018, making smarter use of Negative Space. White space is nothing new, but among the web design trends for 2018, developers will find better uses for it. Particularly on mobile, speedy light-weight downloads will be essential.

Flamboyant, gimmicky designs are out. Everything is there for one purpose now: to increase conversions. Negative space draws attention directly to the engagement or conversion point, with less distraction.

Eye-Catching Typography

Beautifully crafted typography is known for imparting character, stirring emotion and setting a mood for a page. As visual displays evolve, designers will innovate on typography even further, appealing to users and attracting more visits. Already we’re seeing bold, expressive, and artistic fonts taking the place of images, and we should expect to see more unique, hand-rendered typography. Among other web design trends for 2018, expect to see lots of bold headers and text links instead of buttons. This will have a trickle-down effect on SEO techniques and Content Marketing practices, too.

Video Takes On More Importance

All of 2017, we observed the continued rise of short video use on corporate websites. While video isn’t new, it remains a multipurpose medium used for marketing, educating, and with a more modern twist than still photography. Indeed, an alternative approach to storytelling for businesses. Yes, video is taking over, and will become an even greater web design trend in 2018. Inspiring greater engagement, we find most online giants are giving more weight to video as time marches on. Facebook, Twitter and Google are among those.

Websites in 2018 will take video to new, thrilling places that seemed like crazy fantastic dreams not that long ago. You’ll see websites equipped with 360 vids, 360 modeling, video mapping, and interactive applications.

Subtle Animations

Technology has evolved and web browsers handle animations much more efficiently than they did before. Animations used to be tacky and distracting, but 2018 will welcome a new dawn of subtle, informative animation. Expect to see cinemographs and scroll-triggered animations, among others.

Cinemographs: Achieving balance between a static picture and traditional video, cinemographs will be seen all over web design trends for 2018. Not as slow or data-heavy as a video, these quick clips create dynamic imagery that does just enough.

Scroll-Triggered Animations: while not new, they’ll be used differently in 2018. They’ll be employed for a purpose: to draw attention to critical locations on the page. Simplistic and tactical, these scroll triggers will be designed to increase engagement and conversions. The animation entices the user to keep scrolling, drawing them down to the conversion-point, while informing them on the product.

Voice User Interfaces

Perhaps the next major breakthrough that will revolutionize web browsing. Voice user interface is otherwise known as Voice Search, Digital Assistant, or Natural Language Processing (NLP). It refers to a person’s interaction with a computer (or mobile device) through spoken word. Don’t be surprised to encounter websites with their own voice user interfaces among web design trends for 2018. With voice search on the rise, be sure your company’s website content is compatible, as people speak another way when using voice commands directed at machines. This will be especially important for open-ended searches, starting from an engine like Google or Bing.

Micro-Interactions

Micro-interactions allow the user to interact with a website without reloading the page. Historically, the internet has been very static. Every new submission meant a page reload. While this appears minor from the outside, it actually creates a hiccup or bottleneck in the user’s enjoyment. Some visitors will simply lose patience and abandon ship, and you’ll lose consumer data or possible conversions. Micro-interactions help eliminate those hiccup delays, yielding richer interactions for the visitors, who are now more likely to stay and engage with your site.

Progressive Web Apps

Many designers, recognizing the popularity of mobile apps, have begun developing a blend of traditional app behaviors with web page behaviors. This website-app hybrid is called a Progressive Web App.

As progressive web apps become more popular, we’ll see the upgrading of functionality of websites to include things like push notifications, splash screens, offline mode, and animated page transitions. We will see greatly refined cognitive capabilities, greater dependency on natural language processing, and more automation. Apps will learn and then react to your personal preferences and style.

The Power Of Facebook

Facebook is becoming equally valuable, if not more valuable, for offering all the content generally found on a business’ website. Facebook is fighting to become a destination for content, offering a blog platform, reviews, live chat, and live streaming. This is especially true since the public has discovered how to use hashtags on Facebook. In many cases, clients discover a Facebook page before a business’ website and never even click-through; they’ll simply call or message online and become an immediate prospect.

In 2018 building your business’ experience on Facebook will become more important than ever. It will use Facebook to drive people to your website, instead of the other way around.

Responsive Design

If you haven’t heard of responsive web design before, it’s a method of building a website using CSS media queries and flexible layouts to design one single, dynamic experience. It then adjusts the display of content, according to the type of device it’s showing on. There will be a large increase in the number of companies who leverage this among their web design trends for 2018. Businesses will be utilizing responsive design to achieve the search rankings they desire; keeping consumers happy and informed during their online visit.

Security

Security Will Gain In Importance

In 2017, malicious hacking became an even bigger issue than before. Malware was bad enough, but the Ransomware outbreak was much worse. As you think about your web design trends for 2018, be sure to consider the security of your customer’s information. Make sure your security certificate is always updated, and on all pages.

Trust will always be a major concern of users from now on. Your downloads? Your contact form? Their personal information? Will your website infect their desktop or other device? People will only interact with your website, download, and share their info if they trust your technology.

Is Your Web Design Ready For 2018?

As there are thousands of innovations and patterns that quickly emerge every year in the world of web design, it is hard to predict the future. One thing is certain, the online landscape will continue to change, and change quickly. The important thing in business is not to get left behind… in 2018 or beyond.

Posted in Uncategorized | Leave a comment

Website Design Interfaces and User Experience

The success of any website is by a large margin pegged on the look and functionality of its major interface elements. However, many web designers miss this important fact in their designs. A website should be designed with the users in mind since they are likely to move to other websites if they find it tough to interact with your website. A website's credibility and the brand in general risk being then dented with the conversion rates suffering a blow as well. It is therefore important that every web designer observes the following considerations when working on the website's user interfaces for the best user experiences.

1. Place Navigation Bars and Search Boxes Strategically: Navigation bars are better used when designing smaller websites as they are likely to cause navigational problems when used in relatively larger and content-rich websites. Instead, use search boxes that have to be easily visible. Please note that however tempting it might be to use fancy graphics on them, they don't add any value as graphics tend to distort them; a white or light gray background is all you need. Also, consider their sizes as it is paramount that they be large enough.

2. Web Page Content Management: When it comes to search engines optimization, it is always said that content is king; which is a fact. However, the same content that is meant to boost your search engines' visibility can scare away the visitors if they clatter a web page. It is not possible to stuff one page with a lot of information, however relevant it might be to the needs of the readers. However, you can kill two birds with one stone by using collapsible and expandable content. This way, you let the users decide for themselves whether to read the information contained on the web page or not. Use Ajax or Javascript to make it possible to read all the content without having to move away from the web page and at the same time serve the SEO purpose. Ensure that the collapsed content is well indicated so that the users don't get lost along the way.

3. Use Ajax Loading Indicator: The Ajax loading indicator is one useful feature that any serious web designer will consider when designing any website as it enhances communication between the web user and the site. This can simply be a message like "loading" to show the user that the command initiated is being looked into.

4. Navigation Links: Where you place navigation links matter; in most cases, the upper -right corner is the most preferred place to place the shopping cart, register, sign up / in / out; among other commonly used links.

The listed four interface elements can help enhance the user experience of most websites but the real solution is to understand the customers and design the user interfaces that suits their unique needs.

Posted in Uncategorized | Leave a comment

Benefits to Get With a Professional Website Design Company

Websites are important today as they give businesses an edge in the digital world. Your online performance will depend on the kind of website you have. Therefore, you should not take risk with the site and trust only an expert to get a quality website and reap rich rewards over the internet. There are many companies that claim to deliver top class results with web design and development yet most of them fail to live up to the lofty and tall claims. You should rather hire a company whose credentials are established in the space of web design so that the best results are achieved with ease.

But the question is, what is basically a high quality website? Well, the site has to be easy to read and it should never confuse its visitors ever. Images and content should have proper formatting and they should come good on readability quotient as well. Similarly, navigation must be easy and visitors should find menus or icons to navigate further in the site. Good sites are those that deliver consistency in look no matter on which device they are seen. Be it mobile, tablet or laptop, visitors should get a uniform look and feel of the site. And this is only possible with mobile-friendly responsive design.

Further, only good websites are quick to load and only they can deliver superior user experience. To boost the loading speed of the site, developers need to work upon elements as varied as CSS, images and graphics and get the desired result. There should not be any dead link in the site and 301 status must be attributed to any redirect. Similarly, the site is supposed to have contact form so that visitors don’t find trouble in contacting the business. Likewise, the site should be browser compatible it can be accessed by using any browser of choice.

In addition, good websites are those that are friendly to search engines and this is only possible when both design and development elements are fitted keeping SEO in mind. This is the only way to boost the site’s visibility on the internet and give it a superior ranking in search engines. Search form should be present in the site to let visitors find any piece of information without having to visit the entire site. The home page should be free from any clutter and information should be divided equally on to pages. Further, there should be FAQs on the site to help quell doubts of users with ease.

All this is only possible when you have a top professional website design company by your side. Such a company is often aware about the latest trends in web technology to enrich your website with all the relevant features. This is the only way to enhance the performance of your business online and realize its goals with ease. So, trust only experts when it comes to designing and developing your website as they ensure quality. And without quality, having a website hardly makes any difference to your brand value.

Posted in Uncategorized | Leave a comment

Contemplating Website Redesign To Leverage The 4 Benefits Of Optimal Design

A common mistake brands make is believing that planning a website is sufficient to establish a steadfast online presence. A basic site that offers the fundamental information about the firm is not adequate to highlighting your brand awareness in the virtual world. To gain success, a website has to incorporate SEO strategies. It should be the center of all online marketing plans. It should have a constant source of new and optimal elements.

It is when these tactics are applied that websites show positive results, not instantly but in due course. The precept is that optimized websites are crucial for building an identity on the internet. We now consider the fundamental element of a robust site – the design.

The Critical Importance of Website Design

First things first – an excellently designed website can either catapult a business to great heights or bring it down to the dredges. Why? Because the structure and blueprint of it can impact the manner in which customers and clients perceive the company. For example, a site that has an eye-catching outline with exceptional user interface will assist in the conversion of potential customers into buying consumers. A website that offers poor user experience will cause loss of customers, business and revenue.

The Advantages of Great Web Design

Responsive website design may ask for a significant investment at initiations, but it gives a high return. It can produce a significant profit. We now dive into how precisely a healthy website design can be beneficial to a brand.

  • Great design makes navigation easy.

A few companies necessitate the creation of a website that has multiple pages and tabs. An abysmally made site will lack a well-defined menu bar which will make it hard for the viewer to reach the required page. On the other hand, a thought-over website will have a demarcated navigation bar with a complete list of all the pages on it. The bar assists the user in exploring the entire site, reaching the correct tab in minimal time and understanding it quickly.

Good design does not require top-notch artistic typeface on each page, just an intuitive outline that hooks the visitor and compels them to return to it.

  • First-rate visuals develop user interest.

A custom ecommerce web design services demands well thought-out fonts. When typographical details are carefully selected, they harmonise with other elements of the site and broadcast the right message to the user. For example, when a short and concise message is presented through the site, a reader is more likely to identify with it. Comparatively, when a web page is full of elements and visuals, it creates clutter and looks messy.

Such disordered sites are harder to read which sow a kernel of disinterest in the user and ensure that there are no repeat visitors. Effectively, they lower the chances of conversions considerably. First-Rate web design will build interest in the user by streamlining the content with the visual elements and adding empty spaces to give the user's eyes a break.

  • Top-notch design affects SEO ranking.

When the visible areas of a site are properly organized, it affects the search engine optimization. How? When search engines crawl the world wide web, they look for keywords, and when the keywords are places precisely, they get a higher ranking. One trick to accurate keyword placement is based on reading patterns. Humans tend to read everything like a book. They start from the top left corner then move towards the right and then downwards.

An efficiently designed web page would read in a similar manner. In the left upper section will be the most vital data about the brand including a keyword. This will relay the message of the company to the user at the first eye contact and improve SEO.

  • Remarkable design brings uniformity.

The goal of marketing is to increase brand recall, and the one sure fire way to do it is adding the logo to every piece of communication. The same logic applies to websites. Great web design will incorporate the logo of the brand on every page, pop-up, and window. The consistency guarantees that the target audience spots your brand no matter the medium.

If a webpage lacks the logo or there is a minor change in the visual, it can build up confusion and distrust in the viewer. Such poor designs can project an image that implies there is something off the mark with the company.

It is all about engagement!

The design of a web page is all about engaging the user. From the layout to the font, exceptional planning makes the website appealing for the visitor which, in turn, motivates them to explore more. The trick is to make the site appear beautiful to the eye of the user because it is the first step to engagement.

In conclusion, having a website that is accessible to the reader should not be the end goal. The objective is to build designs that are user-friendly, appealing and welcoming. The aim is to construct an online atmosphere using the site where information can be gained at any point.

Posted in Uncategorized | Leave a comment

18 Top Character Design Tips for Animation Films

Character design is not that simple as it looks in cartoons, movies and animations. It takes long hours of designers to create a character for a particular story. Character designing may have complexities, but the designers always aim to keep them simple. It's more than just readable features, clean lines that are needed in a character. It is also about where to emphasize and where to downplay based on the personality of the character in the story. We have seen Disneyland cartoons, Tom & Jerry, Ice Age movies, Jungle Book and so many more, and each personality in each one of the afore mentioned has made a strong influence in our minds to remain alive forever. To start creating a character is very complicated but if one has the idea of ​​the character in the mind then following tips would be helpful.

01. Know the Audience

The audience of the any creative project is important in determining its framework. It should be the most significant step on the way to designing characters. The characters designed for kids are brighter in colors and have got very basic shapes. If one is working for clients projects then you need to follow the character specifications shared by your client.

02. Know the Positioning

In which position and how the character will be introduced in the story also plays an important role in character designing. In what medium character will be seen also has a part to show here. Generally small mediums like mobile phone do not need intricacies in the characters as the big screens need. Besides, whatever the medium is, character designing always starts with paper, pencil, lots of sketches, ideas and more.

03. Analyze Other Designs

You should make an analysis of why some characters are successful and some are not. Do a proper research and through study of the various characters appearing in cartoon channels, animation movies, advertisements, etc.

04. Your Character should be Unique

Whether its shape, its personality, its attire or its color, animation characters must be unique to stand out in the crowd. It could be an animal or a human or beast, the character designs need to be interesting to draw the attention of the people.

05. Drawing Line and Styles to Emphasize

Lines whether thick or thin line should be even and easily sculpted to create a personality that is cute, approachable and influencing. People demand for accuracy in the creation and have become very watchful of the perfection of the personality that is projected in the stories.

06. Magnify the characteristics

If the characters area magnified then it captures the attention of the viewers as it appears larger than life. It also helps audience in identifying the character and recalling it forever besides enhances the personal traits of the character. It could include – big nose, bulging eyes, hands with 2 fingers, big head sizes.

07. Colors Make a Big Difference

Choose colors carefully; as colors make a big difference and help your creation become noticeable in the crowd. Colors like black, blue, gray projects negative intentions, while light colors – white, blues, pinks and yellows describe innocence and purity.

08. Attire and Accessories

Attire and accessories speaks about the traits of the character in the story, besides also about its social status. Lots of diamond and jewelleries stands for riches and untidy and messy cloths indicate poor lifestyle. Besides accessories like swords, flying tools just adds to the personality and the role of the character.

09. 2D or 3D?

You need to decide how you want to project your character and how it should look from different angles. 2D or 3D features adds a completely new look to even a flat picture. If your creation is going to run on 2D or 3D platforms then you need to plan the height, weight and shape of the character very carefully as even a small mistake would change the shape of the character and make it look very different from what you envisioned .

10. Personality & facial expression

Personality of the character is a very important rule to follow while creating it. How it reacts in different situations, how it changes its expression reveals the role of the character. Whether the character is dull or sporty or a genius or a friendly one or has a destructive and villainous nature. Facial expression says it all. Movement of eyes, nose or lips can tell whether one is explosive, irritating, jealous, sad, happy, worried or scared. One can read the emotions from facial expressions depending on its temperament.

11. Character with goals

Whether one is watching a movie, reading a story or watching an animation, the goal of the lead character is the driving force behind a character's personality. To create a dramatic angle to the story, character should be given goals like – solving mysteries, helping needy people, protecting people from evil characters.

12. Creating a background

A story to back the character makes it more interesting. Where it came from, what are the life changing events in his life, what made it think about takin up a challenging goal, etc. can add interesting and inspiring angles to the story.

13. Investigate and learn

It is not necessary to follow the rule book every time. It also depends on the mood of the artist how the personality of the character will be created. You should be open to experiments that can lead to interesting results.

14. Using paper and pencil is not a bad idea

It is always good to draw your character on paper first. Most of the interesting characters of yesteryears were drawn when drawing with the help of software was a distant dream. While working on paper many interesting things happen, this may not be possible on computers. Besides, it gives a good feel to the artist of creating something with one's own hands and a feeling of giving life to a picture drawn on paper.

15. Let people share their thoughts

This will help you in understanding if you character is able to interact with the audience or if you are able to put the personality you wanted to in your creation. Whether the character is able to express its traits as planned.

16. Think beyond your plans

It is necessary as an artist to envision your creation on different platforms. How it would look on 2D and 3D platforms. Which platform would enhance the traits better and on which platform audience would love to see it?

17. Right environment makes it popular

Environment in which the creation dwells and interacts is important to make audiences feel the character. It strengthens the life of the character in the viewers mind.

18. Breathe life into the Characters

Your creation should look a real life character. Its facial expressions, the environment it lives in and the personality traits in every situation that is close to real world characters make it accepted by the audience.

Posted in Uncategorized | Leave a comment